Is the Medium the Message?

How can bandwidth make or break your success? Ubermarketer Seth Godin (founder of Squidoo and author of 11 books, and counting) developed a brilliant map for syncing message and medium:

He clarifies, "Movies take a long time to make, but they’re high impact. Twitter takes a second to do, but there’s not a lot of info there. One on one coaching is high enough bandwidth that it can change your life and make you cry, in real time, and the Mona Lisa, while less bits per second than a TV show, has enough emotional bandwidth to matter, even if it’s 400 years old.

"If you had seen this chart three years ago, you obviously would have invented Twitter. Now that you see it today, what will you create?"