Tuesday, October 21, 2014

How to Leap from "To Do" to "Ta Da!"

It's the perennial first question in Western culture: "What do you do?" In an earlier era, I had a straightforward answer: "Marketing communications." (This was when "content" was plural, and referred to what you'd find in a book.) When my former life dissolved, so did easy categorizations. Later, when pressed for a sound bite, what ushered from my mouth depended on the moment — and the audience. I might say, "I facilitate conscious evolution," or, "I'm a life coach." The first was a truer reply in the fullness it conferred; yet often, the recipient's eyes would glaze over in confusion. If I answered, "I'm a midwife for the soul," the person might exclaim, "Oh, you're a midwife!"

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